Recent Technology Changes in oyster.co.uk

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Technologies in use by oyster.co.uk

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

Market place for native advertising.

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...

Yieldmo is a mobile advertisement company.

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages or mobile apps.

Monetization solutions for websites.

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

DeepIntent is a next-generation marketing technology company applying state of the art Artificial Intelligence to improve the way ads are bought and sold globally.

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Advertising optimization service.

A free and open source library for publishers to quickly implement header bidding.

RTB House provides a retargeting technology. Its proprietary ad buying engine is powered by deep learning algorithms that allow optimizing marketing budget and ad spends across platforms. The technology predicts if a specific user will finish their purchasing journey (Conversion Rate), their potential purchase value (Conversion ...

Criteo is a "personalized retargeting company" that works with Internet retailers to serve personalized online display advertisements to consumers that have previously visited the advertiser's website With Criteo, advertisers can reach more customers with the same return-on-investment as they get from search marketing. Every da...

SpringServe is a real-time video ad server engineered for optimization.

Unified Advertising and Analytics solutions from Google

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Intent IQ enables its partners identify clients and prospects who interact with their sites, apps and their brick and mortar establishments, whether across their various screens or in person.

Data driven marketing advertising program provides social media sites with advance targeting

Quantcast helps advertisers and publishers better understand, find and access targeted audiences in real-time. Marketers use Quantcast to amplify their targeting and reach consumers who look just like their best performing customers with unprecedented performance and scale. Publishers use Quantcast to directly measure and packag...

A simple library that provides standard Unicode emoji support across all platforms.

Anti-bot CAPTCHA widget that helps digitize books by providing snippets of books for people to enter the text for. Owned by Google.

Websites embedding Google maps.

Websites using Amazon technologies

Websites using Google technologies

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

AddThis, the new brand name for Clearspring Technologies, is the leader in socially connecting publishers, services and advertisers to audiences on the open web. Reaching more than 1.3 billion unique users monthly, AddThis’ social tools and analytics are used on more than 14 million unique domains to distribute and track digital...

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

This site uses the viewport meta tag which means the content may be optimized for mobile content.

jQuery: The Write Less, Do More, JavaScript Library.

Jetpack is a free WordPress plugin that allows you to focus on what you do best. Create and publish great content. We’ll take care of the rest.

Carousel JavaScript solution

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Liveintent is a people-based marketing technology platform that generates a customer graph while driving sales and revenue.

Previously Google Apps for Business. G Suite is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It's simple to setup, use and manage, allowing you to work smarter and focus on what really matters.

A semantic personal publishing platform with a focus on aesthetics, web standards, and usability.

Jekyll is a simple, blog-aware, static site generator perfect for personal, project, or organization sites. Jekyll takes your content, renders Markdown and Liquid templates, and spits out a complete, static website ready to be served by Apache, Nginx or another web server. Jekyll is the engine behind GitHub Pages, which you can ...

GDPR, Privacy Management Software and Cookie consent services.

Websites using some type of cookie consent system

Amazon Route 53 is a highly available and scalable Domain Name System (DNS) web service.

nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.

A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.

Windows Live Writer Tagging Support Schema

Really Simple Discovery is a way to help client software find the services needed to read, edit, or "work with" weblogging software.

Website using the € symbol on their website - meaning it may accept payment in Euros.

Website using the £ symbol on their website - meaning it may accept payment in this British currency.

Website using the ¥ symbol on their website - meaning it may accept payment in this South Korean currency.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

The act of searching for an object. Related actions: FindAction: SearchAction generally leads to a FindAction, but not necessarily.

A scheme.org entity that represents an organization such as a school, NGO, corporation, club, etc.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

Sites who has this tag are verfied by google to use WebMaster tools

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

By adding rel="home" to a hyperlink, a page indicates that the destination of that hyperlink is the homepage of the site in which the current page appears.

Wesites using favicon rel tag

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook