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Technologies in use by purple.com

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

Allows advertisers to engage the same consumer with consistent ads across multiple platforms

Lets advertisers track their customers journey from Snapchat Ads.

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

The Pinterest tag allows you to track actions people take on your website after viewing your Promoted Pin.

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Advertising optimization service.

End-to-end digital marketing solution

Unified Advertising and Analytics solutions from Google

Shopify is a powerful ecommerce website solution that allows you to sell online by providing everything you need to create an online store.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Heap Analytics just captures every action of a user on a website or app rather than regular analytics software that records very limited data. If you use Heap for analytics, you get every click, every page view and every interaction that users make on your site or app. Heap uses a JavaScript snippet to record data. Don’t fret up...

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

Simple, fast, and powerful. Optimizely is a dramatically easier way for you to improve your website through A/B testing. Create an experiment in minutes with our easy-to-use visual interface with absolutely no coding or engineering required. Convert your website visitors into customers and earn more revenue today!

Optimizely X Full Stack is A/B testing and feature management for product development teams.

New Relic offers SaaS Application Performance Management and Real User Monitoring for Cloud and Data Center deployed web applications implemented in Ruby, Java, .NET or PHP.

Quantum Metric provides the ability to understand and prioritize aggregate level statistics in real-time while also enabling drill down to every individual user experience.

Buy premium gift cards and send by email, text, hand deliver, or mail.

CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.

Cloudinary is a SaaS technology company headquartered in Santa Clara, California, with an office in Israel. The company provides a cloud-based image and video management services.

Electronic Signature and Agreement Cloud

Websites using some type of Facebook technology.

Websites using Google technologies

Websites using Amazon technologies

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

Zendesk chat (formaly Zopim) is a web based chat application for online business owners, born out of frustration for existing Live Chat solutions. The Live Chat industry for web based customer sales and support is not new, and neither are the solutions – they have not evolved to adapt to web users behavior, and are usually dif...

This site uses the viewport meta tag which means the content may be optimized for mobile content.

To advertise affiliation with BBB, Accredited Businesses must meet BBB accreditation standards and sign a license agreement with BBB.

Zendesk provides an integrated on-demand helpdesk - customer support portal solution based on the latest Web 2.0 technologies and design philosophies. The product has an elegant, minimalist design implemented in Ruby on Rails and provides seamless integration of the back-end helpdesk SaaS to a company's online customer-facing...

Drupal is a free software package that allows you to easily organize, manage and publish your content, with an endless variety of customization

Websites with cart functionality on them

Affirm lets customer pay off their purchases in easy, fixed monthly payments.

Websites that accepts payments with American Express.

Websites that accepts payments with Visa.

Websites that accepts payments with MasterCard.

Vidyard hosts videos and analyzes their effectiveness for marketing.

Cheq helps website to eliminate fake users from their customer acquisition.

Websites using some type of cookie consent system

A rich hosted Exchange environment for every user without having to manage a server.

Varnish is an HTTP accelerator designed for content-heavy dynamic web sites. In contrast to other web accelerators, such as Squid, which began life as a client-side cache, or Apache and nginx, which are primarily origin servers, Varnish was designed as an HTTP accelerator. Varnish is focused exclusively on HTTP, unlike other pro...

PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.

Node.js is a JavaScript runtime built on Chrome's V8 JavaScript engine. Node.js uses an event-driven, non-blocking I/O model that makes it lightweight and efficient.

Express is a fast, unopinionated, minimalist web framework for Node.js

Tealium is a provider of tag management system for enterprise web sites.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

Sites who has this tag are verfied by google to use WebMaster tools

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

By adding rel="home" to a hyperlink, a page indicates that the destination of that hyperlink is the homepage of the site in which the current page appears.

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

When running in a browser on a mobile phone, "format-detection" meta tag determines whether or not telephone numbers in the HTML content will appear as hypertext links. The user can click a link with a telephone number to initiate a phone call to that phone number.

Wesites using favicon rel tag

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

An offer to transfer some rights to an item or to provide a service—for example, an offer to sell tickets to an event, to rent the DVD of a movie, to stream a TV show over the internet, to repair a motorcycle, or to loan a book.