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Technologies in use by rac.co.uk

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

„Adcloud technology offers far-reaching possibilities to form our own performance network and hence serve the needs of our customers in the best way possible.

Yieldmo is a mobile advertisement company.

Programmatic advertising marketplace.

Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium o...

Allows advertisers to engage the same consumer with consistent ads across multiple platforms

GumGum is the world's largest in-image ad platform and a Quantcast Top 10 Property, reaching 150 million unique visitors and serving billions of in-image ads per month. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing ...

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...

Twitter advertising includes conversion tracking and re-marketing tools.

Top publishers use Sharethrough's technology to create and manage native advertising placements.

Smarter Click are conversion technology specialists helping online retailers make the most out of their website visitors.

Conversant offers a fully integrated personalization platform, personalized media programs and an affiliate marketing networks.

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Advertising optimization service.

Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.

ADTECH is a global technology solutions company and is AOL Advertising's ad serving platform. The company's flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mo...

Smart AdServer SAS develops and markets one of the main ad serving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer, has 300 customers for 1600 sites spanning four continents, among them: Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia...

Publisher advertising network.

Online Video Advertising Platform

End-to-end digital marketing solution

Unified Advertising and Analytics solutions from Google

Mynewsdesk is an all-in-one brand newsroom and multimedia PR platform.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

33Across is a publisher monetization and traffic platform

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

Show you how visitors are really using your website, collect feedback and turn more visitors into customers.

SessionCam is an SaaS solution for recording website visits sessions. Via a small snippet installed on a clients website all customer session on that website can be recorded and replayed or aggregated into heatmaps.

New Relic offers SaaS Application Performance Management and Real User Monitoring for Cloud and Data Center deployed web applications implemented in Ruby, Java, .NET or PHP.

A social widget for customers to read and write reviews.

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

Adobe Audience Manager is a data management platform (DMP) that integrates online and offline data to deliver a unified view of all your audiences.

Fresh Relevance is the Personalization Platform

Simple, fast, and powerful. Optimizely is a dramatically easier way for you to improve your website through A/B testing. Create an experiment in minutes with our easy-to-use visual interface with absolutely no coding or engineering required. Convert your website visitors into customers and earn more revenue today!

Adobe mbox is a "marketing box," a portion of your Web page that can be configured to show different content in different situations.

Gigya makes websites social by integrating online businesses with the most popular social networks and implementing powerful social plugins into a single, comprehensive solution.

Websites embedding Google maps.

Maps and location for developers

Websites using some type of Facebook technology.

Websites using Amazon technologies

Websites using Google technologies

Kentico CMS for ASP.NET gives marketers and developers the ability to create websites. A solution for website, store, community and on-line marketing initiatives.

OptinMonster enables you to create professionally designed opt-in forms without writing code.

jQuery: The Write Less, Do More, JavaScript Library.

Modernizr is a JavaScript library that detects HTML5 and CSS3 features in the user’s browser and allows you to target specific browser functionality in your stylesheet.

Sleek, intuitive, and powerful mobile first front-end framework for faster and easier web development.

jQuery UI is a curated set of user interface interactions, effects, widgets, and themes built on top of the jQuery JavaScript Library. Whether you're building highly interactive web applications or you just need to add a date picker to a form control.

This script is the defacto way to enable use of HTML5 sectioning elements in legacy Internet Explorer.

Carousel JavaScript solution

Ensighten's enterprise tag management solutions.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

All Twitter's social tools, including buttons and timeline widgets.

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

Disqus is a networked community platform, reaching over 900 million people a month, 1.8 million registered communities, and over 300M active commenters. The service offers a networked comment system used to foster engagement and connect audiences from around the web. Disqus looks to make it very easy and rewarding for people ...

CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.

Websites using some type of cookie consent system

Google APIs are application programming interfaces developed by Google which allow communication with Google Services and their integration to other services.

iOS Safari instructions for mobile web apps

This site uses the viewport meta tag which means the content may be optimized for mobile content.

Display block is a specialists in designing, coding and sending emails.

Amazon Simple Email Service (Amazon SES) is a cost-effective outbound-only email-sending service built on the reliable and scalable infrastructure that Amazon.com has developed to serve its own customer base. With Amazon SES, you can send transactional email, marketing messages, or any other type of high-quality content and you ...

Transactional and marketing email delivery system.

Express is a fast, unopinionated, minimalist web framework for Node.js

ASP.NET is a web application framework marketed by Microsoft that programmers can use to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.

PHP is a widely-used general-purpose scripting language that is especially suited for Web development and can be embedded into HTML.

Node.js is a JavaScript runtime built on Chrome's V8 JavaScript engine. Node.js uses an event-driven, non-blocking I/O model that makes it lightweight and efficient.

A PHP MVC framework.

A flexible & easy-to-manage web server... Internet Information Services (IIS) for Windows® Server is a flexible, secure and manageable Web server for hosting anything on the Web. From media streaming to web applications, IIS's scalable and open architecture is ready to handle the most demanding tasks.

The BIG-IP product suite is a system of application delivery services that work together on the same best-in-class hardware platform or software virtual instance. From load balancing and service offloading to acceleration and security, the BIG-IP system ensures your applications are fast, secure, and available.

Amazon Kinesis Firehose is a fully managed service for delivering real-time streaming data to destinations such as Amazon Simple Storage Service (Amazon S3), Amazon Redshift, or Amazon Elasticsearch Service (Amazon ES).

Websites that accepts payments with Visa.

Websites that accepts payments with MasterCard.

Maestro is a multi-national debit card service owned by MasterCard.

Website using the £ symbol on their website - meaning it may accept payment in this British currency.

websites using the $ symbol on their website - meaning it may accept payment in this currency used in Israel.

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

Websites using https protocol.

Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.

The DOCTYPE is a required preamble for HTML5 websites.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

Sites who has this tag are verfied by google to use WebMaster tools

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

When running in a browser on a mobile phone, "format-detection" meta tag determines whether or not telephone numbers in the HTML content will appear as hypertext links. The user can click a link with a telephone number to initiate a phone call to that phone number.

A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical", or "preferred".

Wesites using favicon rel tag

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

This page contains a meta robots tag which tells search engines and robots to index or not index the page.

Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the worlds best type foundries.

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