Recent Technology Changes in york.ac.uk

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Technologies in use by york.ac.uk

Allows advertisers to engage the same consumer with consistent ads across multiple platforms

Lets advertisers track their customers journey from Snapchat Ads.

Linkedin Advertisers, websites using Linkedin Conversion Tracking.

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Unified Advertising and Analytics solutions from Google

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodlight tags must be placed on the advertiser's webpages.

Crazy Egg allows website owners to create tests to figure out what people are doing on their website.

Websites using Google technologies

Websites using some type of Facebook technology.

Modernizr is a JavaScript library that detects HTML5 and CSS3 features in the user’s browser and allows you to target specific browser functionality in your stylesheet.

RequireJS is a JavaScript file and module loader. It is optimized for in-browser use, but it can be used in other JavaScript environments, like Rhino and Node.

jQuery: The Write Less, Do More, JavaScript Library.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

Website using Instagram integrations or links.

Website with links to Instagram profiles or pictures

All Twitter's social tools, including buttons and timeline widgets.

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

iOS Safari instructions for mobile web apps

This site uses the viewport meta tag which means the content may be optimized for mobile content.

CloudFlare is a global CDN and DNS provider that can speed up and protect any site online.

Zendesk provides an integrated on-demand helpdesk - customer support portal solution based on the latest Web 2.0 technologies and design philosophies. The product has an elegant, minimalist design implemented in Ruby on Rails and provides seamless integration of the back-end helpdesk SaaS to a company's online customer-facing...

Zendesk chat (formaly Zopim) is a web based chat application for online business owners, born out of frustration for existing Live Chat solutions. The Live Chat industry for web based customer sales and support is not new, and neither are the solutions – they have not evolved to adapt to web users behavior, and are usually dif...

Previously Google Apps for Business. G Suite is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device. It's simple to setup, use and manage, allowing you to work smarter and focus on what really matters.

Website using the £ symbol on their website - meaning it may accept payment in this British currency.

Websites that accepts payments with Visa.

iDEAL is a payment method made up of a collection of agreements and standards for an immediate online transfer from a purchaser’s bank account to the bank account of a webshop or organisation.

Allows a website to define how a page is rendered in Internet Explorer 8, allowing a website to decide to use IE7 style rendering over IE8 rendering.

Websites using https protocol.

Content Security Policy is best used as defense-in-depth, to reduce the harm caused by content injection attacks.

The DOCTYPE is a required preamble for HTML5 websites.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

Chrome for Android, since version 39 supports the "theme-color" meta tag to allow websites control the background color of the tab's UI header.

Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

Indicates that the site provides an interface specifically for searching the document and its related resources.

Wesites using favicon rel tag

Typekit is the easiest way to use real fonts on the web. It's a subscription-based service for linking to high-quality Open Type fonts from some of the worlds best type foundries.

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