Market Share by Top Websites

1 Emma is leading in Top 1M Sites.

2 ActiveTrail is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Career & Education, Arts & Entertainment, Health, Finance and 78 other categories.

2 ActiveTrail is leading in Business & Industry, Shopping, People & Society, Internet & Telecom and 68 other categories.


1 ActiveTrail is leading in most countries, including Israel, France, Russia, Spain and 44 other countries.

2 Emma is leading in United States, United Kingdom, Canada, Australia and 17 other countries.