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Emma is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
ActiveTrail is leading in Top 10K Sites.
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Emma has better usage coverage in more websites categories. Including Science & Education, Community & Society, Health, Business & Consumer Services and 11 other categories.
2
ActiveTrail is leading in Computers Electronics & Technology, Lifestyle, Travel & Tourism, E-commerce & Shopping and 5 other categories.
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Emma is leading in most countries, including United States, Canada, United Kingdom, India and 49 other countries.
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ActiveTrail is leading in Israel, France, Spain, Germany and 29 other countries.