Market Share by Top Websites

1 Emma is leading in Top 100K Sites and Top 1M Sites.

2 ActiveTrail is leading in Top 10K Sites.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Career & Education, Health, Finance, Education and 72 other categories.

2 ActiveTrail is leading in Business & Industry, Shopping, People & Society, Internet & Telecom and 69 other categories.


1 ActiveTrail is leading in most countries, including Israel, France, Germany, Spain and 47 other countries.

2 Emma is leading in United States, United Kingdom, Canada, Australia and 23 other countries.