Market Share by Top Websites

1 ActiveTrail is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Emma is clearly lagging behind, losing to ActiveTrail in all segments.

Websites Categories

1 ActiveTrail has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Internet & Telecom and 85 other categories.

2 Emma is leading in Finance, Universities & Colleges, Law & Government, Real Estate and 36 other categories.


1 ActiveTrail is leading in most countries, including Israel, France, United Kingdom, Spain and 38 other countries.

2 Emma is leading in United States, India, Canada, Australia and 13 other countries.