Market Share by Top Websites

1 Emma is leading in Top 100K Sites and Top 1M Sites.

2 ActiveTrail is leading in Top 10K Sites.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Arts & Entertainment, Health and 82 other categories.

2 ActiveTrail is leading in Shopping, People & Society, Internet & Telecom, Travel and 65 other categories.


1 ActiveTrail is leading in most countries, including Israel, France, Spain, Germany and 30 other countries.

2 Emma is leading in United States, United Kingdom, Canada, Australia and 21 other countries.