Market Share by Top Websites

1 ActiveTrail is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Litmus is clearly lagging behind, losing to ActiveTrail in all segments.

Websites Categories

1 ActiveTrail has better usage coverage in more websites categories. Including Community & Society, Finance, Health, Lifestyle and 12 other categories.

2 Litmus is leading in Computers Electronics & Technology, Business & Consumer Services, Arts & Entertainment, Games and 4 other categories.

Geography

1 Litmus is leading in most countries, including United States, India, United Kingdom, Germany and 88 other countries.

2 ActiveTrail is leading in Israel, France, China, Switzerland and 10 other countries.