Market Share by Top Websites

1 Adara is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Carbon Ads is still behind Adara in all market share segments.

Websites Categories

1 Adara has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 75 other categories.

2 Carbon Ads is leading in Computer & Electronics, Internet & Telecom, Programming, Software and 30 other categories.


1 Adara is leading in most countries, including United States, France, United Kingdom, Spain and 78 other countries.

2 Carbon Ads is leading in China, India, Brazil, Poland and 17 other countries.