Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdF.ly is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 134 other categories.

2 AdF.ly is leading in Arts & Entertainment, People & Society, Computer & Electronics, Internet & Telecom and 49 other categories.

Geography

1 AdF.ly is leading in most countries, including Indonesia, Brazil, India, Mexico and 111 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Germany and 48 other countries.