Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdF.ly is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including News & Media, Sports, Adult, Reference Materials and 16 other categories.

2 AdF.ly is leading in Arts & Entertainment, Computers Electronics & Technology, Games and Science & Education.

Geography

1 AdF.ly is leading in most countries, including Brazil, Indonesia, Mexico, Spain and 63 other countries.

2 IVW is leading in Germany, United States, China, Japan and 37 other countries.