Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Software and 125 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Food & Drink, Travel, Cooking & Recipes and 86 other categories.


1 is leading in most countries, including Indonesia, Brazil, India, Mexico and 99 other countries.

2 Nielsen Display Ads is leading in France, United States, United Kingdom, Canada and 67 other countries.