Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Software and 157 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Makes & Models, Recreation & Hobbies, Pets & Animals and 41 other categories.


1 is leading in most countries, including Indonesia, Brazil, India, Mexico and 126 other countries.

2 Nielsen Display Ads is leading in France, United States, Belgium, United Kingdom and 38 other countries.