Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, People & Society, Arts & Entertainment and 195 other categories.

2 Improve Digital is leading in Car Rentals, Philosophy and Earth Sciences.


1 AdForm is leading in most countries, including Czech Republic, Poland, Italy, Bulgaria and 109 other countries.

2 Improve Digital is leading in Myanmar, Guatemala, Nicaragua, Sierra Leone and one other country.