Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdForm is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Food & Drink, Science & Education and 14 other categories.

2 AdForm is leading in Vehicles, Travel & Tourism, Finance, E-commerce & Shopping and 2 other categories.

Geography

1 Kargo is leading in most countries, including United States, France, United Kingdom, Russia and 122 other countries.

2 AdForm is leading in Turkey, Germany, Czech Republic, Poland and 32 other countries.