Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mediaplex is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Music & Audio, Games and 108 other categories.

2 AdForm is leading in Business & Industry, Internet & Telecom, People & Society, Shopping and 95 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, India and 78 other countries.

2 AdForm is leading in Czech Republic, Poland, Italy, Bulgaria and 60 other countries.