1
AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to AdForm in all segments.
1
AdForm has better usage coverage in more websites categories. Including Vehicles, Travel & Tourism, Arts & Entertainment, Computers Electronics & Technology and 17 other categories.
2
Nielsen Display Ads is leading in Food & Drink, Home & Garden and Hobbies & Leisure.
1
AdForm is leading in most countries, including United States, Turkey, Germany, Czech Republic and 130 other countries.
2
Nielsen Display Ads is leading in France, Canada, Hong Kong, Israel and 13 other countries.