Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, People & Society, Arts & Entertainment and 209 other categories.

2 Sanoma is leading in Scouting.


1 AdForm is leading in most countries, including Czech Republic, Poland, Italy, Denmark and 118 other countries.

2 Sanoma is leading in Romania, Peru, Dominican Republic, Panama and 4 other countries.