Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 AdForm has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Online Marketing and 120 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, News & Media, TV & Video and 79 other categories.


1 Smowtion is leading in most countries, including Mexico, Argentina, India, Brazil and 69 other countries.

2 AdForm is leading in Czech Republic, Poland, Italy, Bulgaria and 65 other countries.