Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 103 other categories.

2 AdForm is leading in Business & Industry, Shopping, Online Marketing, Marketing & Advertising and 86 other categories.


1 Smowtion is leading in most countries, including Argentina, Mexico, India, Spain and 77 other countries.

2 AdForm is leading in Czech Republic, Slovakia, Poland, Bulgaria and 47 other countries.