Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Travel and 107 other categories.

2 AdForm is leading in Business & Industry, Online Marketing, Autos & Vehicles, Food & Drink and 103 other categories.


1 TradeDoubler is leading in most countries, including Netherlands, France, Italy, Spain and 95 other countries.

2 AdForm is leading in Poland, Bulgaria, Czech Republic, Sweden and 75 other countries.