Market Share by Top Websites

1 AdForm is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to AdForm in all segments.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Travel and 166 other categories.

2 AdForm is leading in Online Marketing, Autos & Vehicles, Web Hosting, Jobs & Employment and 45 other categories.


1 TradeDoubler is leading in most countries, including France, Italy, Sweden, Spain and 90 other countries.

2 AdForm is leading in Czech Republic, Poland, Bulgaria, Denmark and 60 other countries.