Market Share by Top Websites

1 Adobe Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Klaviyo is still behind Adobe Marketing Cloud in all market share segments.

Websites Categories

1 Adobe Marketing Cloud has better usage coverage in more websites categories. Including Science & Education, Finance, Vehicles, Computers Electronics & Technology and 14 other categories.

2 Klaviyo is leading in Lifestyle, Food & Drink, Sports, Home & Garden and 2 other categories.

Geography

1 Adobe Marketing Cloud is leading in most countries, including United States, Germany, Japan, Italy and 85 other countries.

2 Klaviyo is leading in United Kingdom, Australia, Canada, France and 66 other countries.