Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AvantLink is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Business & Industry and 154 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, Finance and 26 other categories.


1 AvantLink is leading in most countries, including United States, India, Russia, Germany and 63 other countries.

2 Adobe Media Optimizer is leading in United Kingdom, Canada, Australia, Brazil and 45 other countries.