Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BrightRoll is still behind Adobe Media Optimizer in all market share segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 129 other categories.

2 BrightRoll is leading in Recreation & Hobbies, Beauty, Outdoors, Food & Grocery Retailers and 7 other categories.


1 BrightRoll is leading in most countries, including Poland, Russia, Germany, Italy and 33 other countries.

2 Adobe Media Optimizer is leading in United States, Canada, United Kingdom, Australia and 32 other countries.