Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightRoll is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 142 other categories.

2 BrightRoll is leading in Food & Grocery Retailers, Books & Literature, Publishing & Printing, Magazines & E-Zines and 7 other categories.


1 BrightRoll is leading in most countries, including United States, Poland, Russia, Germany and 55 other countries.

2 Adobe Media Optimizer is leading in United Kingdom, Canada, Australia, France and 38 other countries.