Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightRoll is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 89 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 79 other categories.


1 BrightRoll is leading in most countries, including United States, France, Russia, Germany and 101 other countries.

2 Adobe Media Optimizer is leading in United Kingdom, Canada, Australia, Japan and 36 other countries.