Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BrightRoll is still behind Adobe Media Optimizer in all market share segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, News & Media and 143 other categories.

2 BrightRoll is leading in Business Services, Food & Grocery Retailers, Medicine, Books & Literature and 4 other categories.


1 BrightRoll is leading in most countries, including United States, Poland, Russia, Germany and 61 other countries.

2 Adobe Media Optimizer is leading in Canada, United Kingdom, Australia, Brazil and 26 other countries.