Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BrightRoll is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 137 other categories.

2 BrightRoll is leading in Books & Literature, Medicine, Food & Grocery Retailers, Publishing & Printing and 8 other categories.


1 BrightRoll is leading in most countries, including Russia, Poland, Germany, France and 59 other countries.

2 Adobe Media Optimizer is leading in United States, United Kingdom, Canada, Australia and 27 other countries.