Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind Adobe Media Optimizer in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Shopping, People & Society, Health, Music & Audio and 92 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 69 other categories.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, United Kingdom, Canada, Australia and 45 other countries.

2 DataXu is leading in Spain, Germany, Italy, Poland and 30 other countries.