Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind Adobe Media Optimizer in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 105 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, News & Media, Automotive Industry and 58 other categories.

Geography

1 DataXu is leading in most countries, including Spain, France, Germany, Poland and 42 other countries.

2 Adobe Media Optimizer is leading in United States, Canada, United Kingdom, Australia and 36 other countries.