Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind Adobe Media Optimizer in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Shopping, Health, Music & Audio, People & Society and 86 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 75 other categories.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, United Kingdom, Canada, Australia and 51 other countries.

2 DataXu is leading in Brazil, Spain, Germany, Italy and 47 other countries.