Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Music & Audio and 99 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, News & Media and 70 other categories.

Geography

1 DataXu is leading in most countries, including United States, Germany, Brazil, Spain and 58 other countries.

2 Adobe Media Optimizer is leading in United Kingdom, Canada, Australia, Japan and 33 other countries.