Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Shopping, Health, People & Society, Music & Audio and 93 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 68 other categories.

Geography

1 DataXu is leading in most countries, including Brazil, Spain, Germany, Italy and 57 other countries.

2 Adobe Media Optimizer is leading in United States, United Kingdom, Canada, Australia and 48 other countries.