Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind Adobe Media Optimizer in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Shopping, Music & Audio, People & Society and 89 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Arts & Entertainment, Automotive Industry and 74 other categories.

Geography

1 DataXu is leading in most countries, including Brazil, Germany, Spain, Italy and 62 other countries.

2 Adobe Media Optimizer is leading in United States, United Kingdom, Canada, Australia and 29 other countries.