Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind Adobe Media Optimizer in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Music & Audio and 97 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Arts & Entertainment, Automotive Industry and 64 other categories.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, Canada, United Kingdom, Australia and 45 other countries.

2 DataXu is leading in Spain, Germany, Mexico, Italy and 26 other countries.