In terms of market share, Adobe Media Optimizer is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 140 other categories.
Microsoft adCenter Conversion is leading in Business Services, Relationships & Dating, Computer Hardware, Products & Shopping and 23 other categories.
Adobe Media Optimizer is leading in most countries, including United States, United Kingdom, Canada, Australia and 94 other countries.
Microsoft adCenter Conversion is leading in Korea Republic, Tunisia and Congo.