Market Share by Top Websites

2 In terms of market share, Adobe Media Optimizer is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 140 other categories.

2 Microsoft adCenter Conversion is leading in Business Services, Relationships & Dating, Computer Hardware, Products & Shopping and 23 other categories.


1 Adobe Media Optimizer is leading in most countries, including United States, United Kingdom, Canada, Australia and 94 other countries.

2 Microsoft adCenter Conversion is leading in Korea Republic, Tunisia and Congo.