Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 151 other categories.

2 Microsoft adCenter Conversion is leading in Business Services, Relationships & Dating, Products & Shopping, Food & Grocery Retailers and 14 other categories.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, United Kingdom, Canada, Mexico and 115 other countries.

2 Microsoft adCenter Conversion is leading in Timor-leste and Mongolia.