Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Adobe Media Optimizer has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 130 other categories.

2 Microsoft adCenter Conversion is leading in Computer & Electronics, Business Services, Products & Shopping, Medicine and 20 other categories.

Geography

1 Adobe Media Optimizer is leading in most countries, including United States, Canada, United Kingdom, Australia and 85 other countries.

2 Microsoft adCenter Conversion is leading in Iraq, Korea Republic, Malta and Bahrain.