Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 133 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, Football and 37 other categories.


1 NetAffiliation is leading in most countries, including France, Portugal, Brazil, Spain and 54 other countries.

2 Adobe Media Optimizer is leading in United States, Canada, United Kingdom, Australia and 39 other countries.