Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites and The Entire Web.

2 TradeDesk is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 199 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, Newspapers and 6 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, United Kingdom, Australia, Germany and 115 other countries.

2 Adobe Media Optimizer is leading in Malaysia, Uruguay, Estonia, Malta and 6 other countries.