Market Share by Top Websites

1 TradeDesk is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adobe Media Optimizer is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 203 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, Football and 4 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Australia, Germany, Canada and 119 other countries.

2 Adobe Media Optimizer is leading in United Kingdom, El Salvador, Sri Lanka, Bermuda and 12 other countries.