Market Share by Top Websites

1 Adobe Media Optimizer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Turn is clearly lagging behind, losing to Adobe Media Optimizer in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 142 other categories.

2 Adobe Media Optimizer is leading in Autos & Vehicles, Car Buying, Automotive Industry, Sports and 45 other categories.

Geography

1 Turn is leading in most countries, including France, Japan, Brazil, Germany and 113 other countries.

2 Adobe Media Optimizer is leading in United States, United Kingdom, Canada, Australia and 28 other countries.