Market Share by Top Websites

1 AdScale is leading in Top 1M Sites and The Entire Web.

2 gumgum is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Adult and 121 other categories.

2 AdScale is leading in Internet & Telecom, Computer & Electronics, News & Media, Software and 60 other categories.


1 AdScale is leading in most countries, including Germany, Indonesia, India, Brazil and 96 other countries.

2 gumgum is leading in United States, United Kingdom, Canada, Australia and 24 other countries.