Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdScale is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 197 other categories.

2 AdScale is leading in Internet & Telecom, Computer & Electronics, Software, Video Games and 19 other categories.

Geography

1 gumgum is leading in most countries, including United States, France, Italy, United Kingdom and 118 other countries.

2 AdScale is leading in Germany, Indonesia, Ukraine, Egypt and 39 other countries.