Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTaily is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 212 other categories.

2 AdTaily is leading in Fashion & Modeling, Email, Nutrition, Auctions and 3 other categories.


1 Yandex Direct is leading in most countries, including Russia, Kazakhstan, Ukraine, Belarus and 95 other countries.

2 AdTaily is leading in Poland, United Kingdom, Netherlands, Ireland and 28 other countries.