Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTaily is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 200 other categories.

2 AdTaily is leading in Humor, Web Hosting, Fashion & Modeling, Nutrition and 7 other categories.


1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 91 other countries.

2 AdTaily is leading in Poland, United Kingdom, Norway, Ireland and 9 other countries.