Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverticum is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Adverticum has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 125 other categories.

2 Rubicon Project is leading in Chats & Forums, Food & Drink, Cooking & Recipes, Travel and 67 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Brazil and 150 other countries.

2 Adverticum is leading in Hungary, Romania, Slovakia, Serbia and 7 other countries.