Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adverticum is still behind Rubicon Project in all market share segments.

Websites Categories

1 Adverticum has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 111 other categories.

2 Rubicon Project is leading in Food & Drink, Autos & Vehicles, Cooking & Recipes, Chats & Forums and 82 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Brazil and 144 other countries.

2 Adverticum is leading in Hungary, Romania, Slovakia, Serbia and 8 other countries.