Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverticum is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Adverticum has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 115 other categories.

2 Rubicon Project is leading in Autos & Vehicles, Food & Drink, Cooking & Recipes, Chats & Forums and 73 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 141 other countries.

2 Adverticum is leading in Hungary, Romania, Slovakia, Serbia and 4 other countries.