Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverticum is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, News & Media, Marketing & Advertising, Shopping and 179 other categories.

2 Adverticum is leading in People & Society, Arts & Entertainment, Humor, Music & Audio and 34 other categories.


1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 86 other countries.

2 Adverticum is leading in Hungary, Romania, United Kingdom, Slovakia and 19 other countries.