Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Affirm is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 207 other categories.

2 Affirm is leading in Furniture, Automotive Industry and Birds.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 160 other countries.

2 Affirm is leading in Andorra and Mauritius.