Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Affirm is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Computers Electronics & Technology, E-commerce & Shopping and 20 other categories.

2 Affirm hasn't got a lead over Klarna in any websites category.

Geography

1 Klarna is leading in most countries, including Germany, United States, Sweden, United Kingdom and 145 other countries.

2 Affirm is leading in Belize, Myanmar and Lao People's Democratic Republic.