Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Affirm is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 214 other categories.

2 Affirm is leading in Furniture and Birds.


1 Klarna is leading in most countries, including Germany, Sweden, United States, Norway and 147 other countries.

2 Affirm is leading in Kyrgyzstan and Belize.