Market Share by Top Websites

1 Sofort is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AliPay is clearly lagging behind, losing to Sofort in all segments.

Websites Categories

1 Sofort has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Food & Drink, Health and 14 other categories.

2 AliPay is leading in Computers Electronics & Technology, E-commerce & Shopping, Business & Consumer Services, Pets & Animals and 2 other categories.


1 Sofort is leading in most countries, including Germany, United States, United Kingdom, Netherlands and 129 other countries.

2 AliPay is leading in China, Taiwan, Hong Kong, Japan and 26 other countries.