Market Share by Top Websites

1 Amazon A9 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Direct/ADVERT is still behind Amazon A9 in all market share segments.

Websites Categories

1 Amazon A9 has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Autos & Vehicles and 98 other categories.

2 Direct/ADVERT is leading in Arts & Entertainment, News & Media, Business & Industry, Shopping and 88 other categories.

Geography

1 Amazon A9 is leading in most countries, including United States, Japan, Spain, France and 136 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 15 other countries.