Market Share by Top Websites

1 Amazon A9 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick Spotlight is still behind Amazon A9 in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 120 other categories.

2 Amazon A9 is leading in People & Society, Arts & Entertainment, News & Media, Food & Drink and 74 other categories.

Geography

1 Amazon A9 is leading in most countries, including United States, Japan, Spain, France and 102 other countries.

2 DoubleClick Spotlight is leading in Canada, Australia, Denmark, Italy and 39 other countries.