Market Share by Top Websites

1 Amazon A9 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick Spotlight is still behind Amazon A9 in all market share segments.

Websites Categories

1 Amazon A9 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Religion & Spirituality, News & Media and 162 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 55 other categories.

Geography

1 Amazon A9 is leading in most countries, including United States, Japan, Spain, Indonesia and 170 other countries.

2 DoubleClick Spotlight is leading in Denmark, Finland, Estonia, Central African and 12 other countries.