Market Share by Top Websites

1 Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Amazon A9 is still behind Google Publisher Tag in all market share segments.

Websites Categories

1 Google Publisher Tag has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Internet & Telecom and 226 other categories.

2 Amazon A9 is leading in People & Society, Religion & Spirituality, News & Media, Chats & Forums and 12 other categories.

Geography

1 Google Publisher Tag is leading in most countries, including Japan, Poland, France, United States and 218 other countries.

2 Amazon A9 is leading in Indonesia, Viet Nam, Georgia, Mongolia and 5 other countries.