Market Share by Top Websites

1 Amazon A9 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Amazon A9 in all market share segments.

Websites Categories

1 Amazon A9 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 173 other categories.

2 Improve Digital is leading in Telecommunications, Classifieds, Gambling, Sports and 13 other categories.

Geography

1 Amazon A9 is leading in most countries, including United States, Japan, France, Spain and 147 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Finland and 5 other countries.