Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Atlas is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 Atlas has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 158 other categories.

2 SMART AdServer is leading in Sports, Soccer, TV & Video, Games and 49 other categories.


1 Atlas is leading in most countries, including United States, United Kingdom, India, Russia and 91 other countries.

2 SMART AdServer is leading in France, Poland, Spain, Germany and 76 other countries.