Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Atlas is clearly lagging behind, losing to Adtech in all segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 170 other categories.

2 Atlas is leading in Computer & Electronics, Software, Travel, Finance and 48 other categories.


1 Atlas is leading in most countries, including United States, Brazil, India, Italy and 98 other countries.

2 Adtech is leading in Czech Republic, Germany, United Kingdom, Slovakia and 64 other countries.