Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Criteo Publisher Marketplace is still behind Adtech in all market share segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 17 other categories.

2 Criteo Publisher Marketplace is leading in Science & Education, Community & Society and Reference Materials.

Geography

1 Adtech is leading in most countries, including United States, Taiwan, France, Japan and 129 other countries.

2 Criteo Publisher Marketplace is leading in Indonesia, Vietnam, Philippines, Thailand and 24 other countries.