1
Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Criteo Publisher Marketplace is clearly lagging behind, losing to Adtech in all segments.
1
Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 16 other categories.
2
Criteo Publisher Marketplace is leading in Science & Education, Community & Society, Reference Materials and Law & Government.
1
Adtech is leading in most countries, including United States, Russia, Taiwan, France and 151 other countries.
2
Criteo Publisher Marketplace is leading in Indonesia, Philippines, Vietnam, Serbia and 5 other countries.