Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, SMART AdServer is still behind Adtech in all market share segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Adult and 212 other categories.

2 SMART AdServer is leading in Social Sciences, Motorcycles, Cosmetics, Fishing and 7 other categories.


1 SMART AdServer is leading in most countries, including France, Poland, Spain, Slovakia and 89 other countries.

2 Adtech is leading in Czech Republic, Germany, United States, United Kingdom and 54 other countries.