Market Share by Top Websites

1 DoubleClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtech is clearly lagging behind, losing to DoubleClick in all segments.

Websites Categories

1 DoubleClick has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 227 other categories.

2 Adtech is leading in People & Society, Adult, TV & Video, Photography and 7 other categories.


1 DoubleClick is leading in most countries, including United States, Russia, Japan, Poland and 207 other countries.

2 Adtech is leading in Guadeloupe.