Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yandex Direct is clearly lagging behind, losing to Adtech in all segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 19 other categories.

2 Yandex Direct is leading in Heavy Industry & Engineering.

Geography

1 Adtech is leading in most countries, including United States, France, Taiwan, Japan and 150 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 4 other countries.