Market Share by Top Websites

1 Yandex Direct is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adtech is leading in Top 10K Sites.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Adult and 140 other categories.

2 Yandex Direct is leading in Business & Industry, Marketing & Advertising, Shopping, Internet & Telecom and 82 other categories.


1 Adtech is leading in most countries, including Czech Republic, Germany, United States, United Kingdom and 101 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 33 other countries.