Market Share by Top Websites

1 Yandex Direct is leading in The Entire Web.

2 Adtech is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Music & Audio and 176 other categories.

2 Yandex Direct is leading in Business & Industry, Marketing & Advertising, Shopping, Autos & Vehicles and 50 other categories.


1 Adtech is leading in most countries, including United States, France, Brazil, Czech Republic and 158 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 15 other countries.