Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtech is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Music & Audio and 136 other categories.

2 Yandex Direct is leading in Business & Industry, Marketing & Advertising, Internet & Telecom, Shopping and 88 other categories.

Geography

1 Adtech is leading in most countries, including Czech Republic, United States, Germany, United Kingdom and 108 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 39 other countries.