Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtech is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Adult and 134 other categories.

2 Yandex Direct is leading in Business & Industry, News & Media, Marketing & Advertising, Shopping and 86 other categories.

Geography

1 Adtech is leading in most countries, including Czech Republic, Germany, United States, United Kingdom and 105 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 33 other countries.