Market Share by Top Websites

1 Adtech is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Rubicon Project is still behind Adtech in all market share segments.

Websites Categories

1 Adtech has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Adult and 214 other categories.

2 Rubicon Project is leading in Motorcycles, Makes & Models, Automotive News, Fishing and 6 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 93 other countries.

2 Adtech is leading in Czech Republic, Germany, United Kingdom, Slovakia and 54 other countries.