Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Atlas is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, Internet & Telecom and 145 other categories.

2 Atlas is leading in People & Society, Computer & Electronics, Software, Music & Audio and 79 other categories.


1 Atlas is leading in most countries, including United States, United Kingdom, France, Brazil and 136 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 33 other countries.