Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AvantLink is still behind Demdex in all market share segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Sports, People & Society, Recreation & Hobbies and 104 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 68 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 64 other countries.

2 AvantLink is leading in India, Russia, Ukraine, Philippines and 42 other countries.