Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AvantLink is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Sports and 127 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Finance and 46 other categories.

Geography

1 AvantLink is leading in most countries, including Russia, India, Italy, Philippines and 42 other countries.

2 Demdex is leading in United States, Canada, United Kingdom, Australia and 38 other countries.