Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AvantLink is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Sports and 123 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, News & Media, Automotive Industry and 46 other categories.

Geography

1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 46 other countries.

2 AvantLink is leading in India, Germany, Russia, Ukraine and 43 other countries.