Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AvantLink is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, News & Media and 114 other categories.

2 AvantLink is leading in Shopping, Arts & Entertainment, People & Society, Sports and 77 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 98 other countries.

2 AvantLink is leading in Bangladesh, Kazakhstan, Sudan, Lebanon and 12 other countries.