Market Share by Top Websites

1 AvantLink is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to AvantLink in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Business & Industry and 180 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Online, Agriculture & Forestry and one other category.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, Russia and 97 other countries.

2 Kitara Media is leading in Moldova and Kenya.