Market Share by Top Websites

1 AvantLink is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to AvantLink in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Sports and 141 other categories.

2 Lijit is leading in People & Society, News & Media, Music & Audio, Computer & Electronics and 40 other categories.

Geography

1 AvantLink is leading in most countries, including United States, Canada, United Kingdom, Russia and 96 other countries.

2 Lijit is leading in Indonesia, Taiwan, Estonia, Mauritius and 13 other countries.