Market Share by Top Websites

1 AvantLink is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to AvantLink in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Sports, Business & Industry, Recreation & Hobbies and 112 other categories.

2 Lijit is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 59 other categories.


1 AvantLink is leading in most countries, including United States, Canada, India, United Kingdom and 59 other countries.

2 Lijit is leading in Indonesia, Mexico, Austria, South Africa and 14 other countries.