Market Share by Top Websites

1 AvantLink is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to AvantLink in all segments.

Websites Categories

1 AvantLink has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, People & Society, Sports and 161 other categories.

2 Mercent is leading in General Merchandise, Furniture, Holidays, Skin Care and 4 other categories.


1 AvantLink is leading in most countries, including United States, Canada, India, United Kingdom and 64 other countries.

2 Mercent is leading in Peru, Uruguay, Mauritius, Suriname and 26 other countries.