Market Share by Top Websites

1 Baidu Promote is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rakuten LinkShare Affiliates is clearly lagging behind, losing to Baidu Promote in all segments.

Websites Categories

1 Baidu Promote has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Science & Education, Arts & Entertainment and 16 other categories.

2 Rakuten LinkShare Affiliates is leading in Lifestyle, Home & Garden, Food & Drink and Sports.

Geography

1 Rakuten LinkShare Affiliates is leading in most countries, including United States, United Kingdom, Japan, Australia and 46 other countries.

2 Baidu Promote is leading in China, Hong Kong, Taiwan, Singapore and 33 other countries.