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BlueKai is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
2
DoubleClick Spotlight is leading in Top 10K Sites.
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BlueKai has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Finance, E-commerce & Shopping and 16 other categories.
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DoubleClick Spotlight is leading in Computers Electronics & Technology, Travel & Tourism, Health and Home & Garden.
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BlueKai is leading in most countries, including United States, Turkey, South Korea, Italy and 104 other countries.
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DoubleClick Spotlight is leading in Canada, United Kingdom, Spain, Mexico and 25 other countries.