Market Share by Top Websites

1 BlueKai is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to BlueKai in all segments.

Websites Categories

1 BlueKai has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 231 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Automotive Industry, Death and one other category.

Geography

1 BlueKai is leading in most countries, including Brazil, United States, Indonesia, Spain and 213 other countries.

2 DoubleClick Spotlight is leading in Estonia, Guam, American Samoa and Heard Island And Mcdonald Islands.